About
Test first. Then prescribe.
Above Threshold is run by Rob Dale — ten years in marketing, and a trained clinical exercise physiologist (MSc) who still practices. In clinical work you don't get to guess: you test where someone actually is, apply a precise dose of effort, and measure whether it changed anything. If it didn't, you change the prescription — not the story.
Marketing, done honestly, works exactly the same way. The name comes from exercise physiology: the threshold is the intensity at which effort finally forces the body to adapt. Below it, you can work hard every day and stay exactly where you are. Most marketing budgets live down there.
That background is why our home turf is health and wellness — a space full of beautiful, vague, unmeasured marketing, and an audience that can smell false claims a mile away. But test-and-measure isn't a sector; it's a discipline. It travels anywhere results need to change.
You get the person on the tin
No account managers, no handoffs, no junior team learning on your budget. The person who audits your numbers is the person who builds the work and the person who answers your emails.
That means we take on a small number of clients and say no when we're not the right fit — which we'll tell you on the first call, for free.
Next step
Find out where your baseline is
A 30-minute call. We look at what your marketing is doing now, and tell you honestly whether we can move it. No deck, no pressure.