Insights
Notes from above the line
What we learn measuring health and wellness marketing, written up plainly. The kind of thing we'd want to read before hiring anyone.
17 Aug 2026 · Measurement / Clinics
Why every clinic booking shows as 'direct' in GA4 — and how to fix it for Cliniko and Jane
Cliniko and Jane embed booking in an iframe, so GA4 loses the source of almost every booking. What breaks, what's fixable, and how to know what a patient actually costs you.
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17 Aug 2026 · Exercise physiology / Guides
Marketing for exercise physiologists and sports rehab clinics (UK)
A practical marketing guide for UK exercise physiology and sports rehab practices — positioning, local search, referrals and what to measure — written by a practising clinical exercise physiologist.
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