Selected work
The record, role and all
Agencies blur whose work was whose. We do the opposite: every entry states the role plainly — founder, in-house, or client engagement — because proof only counts when you know where it came from.
01 / Clinical exercise physiology · Ongoing
The founder's own lab
Above Threshold's method, tested on our own business first: a clinical exercise physiology practice built from zero — positioning, brand, website and content, with every claim on the site cited to evidence.
RAD Exercise Physiology · role: Founder — brand, site & marketing
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0→1
Brand & site from scratch
3
Conditions, deliberately niche
<90
Days live — baseline period
02 / Health media & events · 2021 – 23 · returned 2025
Marketing a science-led national title
Two stints growing the UK's national medical cannabis title — search, site, analytics and CRM — in a sector where the big paid channels are mostly closed to you. The constraint is the story.
Cannabis Health · role: In-house marketing
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2×
Stints — hired, then brought back
UK-wide
Science-led health readership
EU
Symposium series supported
03 / B2B services · 2026 —in progress
The method, outside its home turf
A live engagement, reported as it happens: baseline first, then the work, then honest numbers. Proof the test-and-measure method travels beyond health and wellness.
Facilities management client · role: Above Threshold client
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Day 0
Baseline being measured
10 yrs
In marketing, in-house and independent
Portfolio
Brand website catalogue across the Prohibition Partners group
MSc
Clinical Exercise Physiology — the discipline behind the method
Next step
Find out where your baseline is
A 30-minute call. We look at what your marketing is doing now, and tell you honestly whether we can move it. No deck, no pressure.