Who we work with
Marketing for exercise physiologists
Your profession's marketing problem isn't competition — it's recognition. Patients search for their condition, not your title, and almost nobody in the UK is helping practices bridge that gap properly.
Above Threshold is run by a practising clinical exercise physiologist (MSc). We're not guessing at what your first assessment involves.
Nobody searches for you
“Exercise physiologist near me” barely gets typed. “Exercise for lower back pain” gets typed constantly. If your site is built around your title instead of the conditions you treat, you're invisible at the exact moment someone needs you.
Referrers forget you exist
GPs, physios and PTs would refer more if referring were effortless and the feedback loop were reliable. That's a system to build, not a favour to hope for.
The numbers are a guess
Enquiries arrive, a caseload exists, but what a new patient costs — and which effort produced them — is anyone's guess. Decisions get made on vibes.
Condition-led positioning
Pick the two or three conditions you want to own and build pages, evidence and proof around each — written for patients, cited like you'd expect from a clinician.
Local search done fully
Google Business Profile completed properly, condition pages that rank, reviews collected at discharge with a system rather than an occasional ask.
A referral engine
Referrer mapping, a one-page how-to-refer, and the fast letter back that makes referring to you the easy option. Tracked, so you know which relationships to invest in.
Measurement wired in
Five numbers a month: enquiries by source, assessments booked, cost per patient, rebooking, review velocity. If your booking system hides the data, we fix that first.
Baseline first
Every engagement starts with a baseline review — a paid, fixed-fee audit of your analytics, search visibility and conversion. It's £495, credited in full against your first month if we go on to work together. You get a plain-English report of what's working, what isn't, and what we'd do first.
Next step
Find out where your baseline is
A 30-minute call. We look at what your marketing — and the machinery behind it — is doing now, and tell you honestly whether we can move it. No deck, no pressure.