Who we work with
Marketing for sports rehab clinics
Sports rehab sits in the gap between physio and personal training — which is a clinical strength and a marketing weakness. The clinics that fill their books make the offer unmistakable: this injury, this sport, this outcome.
Above Threshold is run by a practising clinical exercise physiologist (MSc) with ten years in marketing. Rehab pathways aren't abstract to us.
Squeezed from both sides
Physios above you, PTs below you, and a public that isn't sure where you fit. A generic “we treat everything” website makes that worse, not better.
Instagram instead of infrastructure
Posting exercise clips gets polite likes from other therapists. It rarely books first assessments. The channels that do — local search and referrals — usually sit half-built.
Ad spend without arithmetic
UK clinic ad costs rise every year. Below roughly £1,000 a month, ads rarely beat organic local search on cost per patient — but nobody selling ads will tell you where your threshold is.
Own an injury, not a category
“ACL rehab”, “running injuries”, “return to sport after surgery” — pages built per problem, with honest scope and evidence, beat a services list every time.
Local search & reviews
Category-led Google Business Profile, review collection at discharge, and the condition content almost no UK competitor writes properly.
Referral relationships as a system
Surgeons' secretaries, physios who don't want long-course rehab, coaches and clubs — mapped, equipped to refer, and fed outcomes so the habit sticks.
Numbers you can act on
Cost per new patient by channel, enquiry-to-assessment conversion, rebooking rate. Measured before anything gets bought, cut when it stays below threshold.
Baseline first
Every engagement starts with a baseline review — a paid, fixed-fee audit of your analytics, search visibility and conversion. It's £495, credited in full against your first month if we go on to work together. You get a plain-English report of what's working, what isn't, and what we'd do first.
Next step
Find out where your baseline is
A 30-minute call. We look at what your marketing — and the machinery behind it — is doing now, and tell you honestly whether we can move it. No deck, no pressure.